Services
What I can do for you (in plain English)
I don’t sell “campaign packages”. I fix the dashboard, tidy the digital store and make ads run on real numbers. Here’s each service, simply explained.
Advertising
Google Ads
The paid shop window. Search, Shopping, Performance Max and YouTube — built so the right people walk in, not just expensive browsers who never buy.
- Clear campaign structure (less internal competition)
- Aligned to real conversions and values
- Control over waste, queries and out-of-market products
Measurement
Google Analytics 4
The digital cash register. Events and conversions set up so you know what happens on the site, not only how many people arrived. Without this, every decision is a guess.
- Events and conversions aligned to the business
- Reports decision-makers can actually use
- Reliable link with Google Ads
Catalogue
Merchant Center & Feed
The catalogue Google shows in Shopping. Clean feeds, out-of-market products set aside, smart labels — so you don’t pay for clicks on empty shelves.
- Feed quality and cleanup
- Custom labels to filter and prioritise
- Support for Shopping and Performance Max
Sensors
Tag Manager & Tracking
The sensors that link a sale to an ad. If they’re broken, reports lie and the algorithm learns from noise. I repair and align them — server-side when needed.
- GTM / GA4 / Ads conversion audits
- Consent Mode and cookie banners
- Clean data layer and server-side tracking when required
Partnership
Strategy & AI
Google’s AI is powerful, but it amplifies what you feed it. I help you know when to let it run and when to step in — ongoing partnership aimed at real return, not vanity traffic.
- Reading the numbers and setting priorities
- Smart Bidding with human control
- Collaboration with agencies as well
How we work together
We usually start with a free audit: are the sensors counting sales? Is the catalogue burning budget? Are campaigns stepping on each other? Then we choose where to act — not everything, only what unlocks results.
FAQ
Do I need all services at once?
No. We often start with tracking: if sensors are broken, campaigns work in the dark. Then Ads, feed or strategy.
Is the initial audit free?
Yes — free and no-obligation. It shows whether the numbers add up and where to intervene.
Do you work with agencies?
Yes. I can complement an agency on Ads, tracking, Merchant Center or GA4 without replacing the client relationship.