ROAS +200% with campaign structure
From 4.13 to 12.32 ROAS, CPC −44%, cost −22%. How a clean structure unlocked performance.
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GOOGLE ADS & DATA ANALYSIS
Case studies, practical guides and experiments on Google Ads, tracking, feeds and ROI.
Articles are currently published in Italian. Use the language switcher (IT / EN) or open any post — content stays readable while the rest of the site is fully in English.
Experiment: turning Google Ads off
−€77,600 in conversion value to “save” €1,880. Why cutting spend can cost far more.
Custom labels and competition filters
847 out-of-market SKUs isolated with custom_label. Feed hygiene that protects budget.
PrestaShop ghost tracking
Broken events, phantom conversions and how to make measurement reliable again.