GOOGLE ADS: THE −€77,600 EXPERIMENT
€1,880 “saved”, €77,600 in lost sales. ROAS fell from 25.69 to 9.37.
−€77,600Conversion value
−63%ROAS
€1,880Ad spend “saved”
THE VERDICT
€77,000 less in sales to save €1,880. You cut waste — not the engine that drives revenue.
Audit structure, tracking and bid strategy. Fix broken conversion signals. Do not turn off the channel that prints revenue.
FAQ
Should I turn off Google Ads to save money?
Only after a structured audit. Pausing a profitable channel often costs more in lost sales than it saves in media spend.
What is a safer alternative to turning campaigns off?
Tighten structure, fix tracking, cut wasteful segments and reallocate budget — not a full stop.
Want a free Google Ads audit?
Request free audit