ROAS +200%: Cost and CPC Halved
English summary of an interactive Italian case. Same metrics and operating principle.
From ROAS 4.13 to 12.32 (+200%), CPC −44%, cost −22% — without raising budget. Cleaner structure and reliable conversion value reduced internal competition and wasteful clicks.
FAQ
How can CPC fall while ROAS rises?
Better relevance and less low-intent spend often lowers CPC while value holds or grows.
Was budget increased?
No — efficiency at comparable spend.
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