Dirty Tracking, Lost Sales: the Data Hero Carousel
A six-step narrative used on Instagram and expanded here for search and answer engines.
The arc
- Tracking looks “fine” but does not match orders
- Modules and tags multiply events
- Smart Bidding optimises phantom conversions
- Audit maps every container and module
- Data layer and GTM are rebuilt
- Paid media trains on real purchases
Related: PrestaShop ghost tracking.
FAQ
Is Instagram creative enough to fix tracking?
No — only clean measurement makes media spend accountable.
What tool is central in the recovery?
Google Tag Manager with a consistent data layer.
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