Custom Labels: Filter Products by Competition

When hundreds of SKUs are priced out of market, Shopping and Performance Max keep spending on products that cannot convert. Custom labels fix that at feed level.

The method

Benchmark prices versus the market
Map SKUs into tiers via custom_label
Keep labels updated via supplemental feed
Exclude or deprioritise hopeless SKUs in campaigns

FAQ

What is a custom_label in Merchant Center?

A free-form product attribute (up to five labels) to segment the catalogue.

Does this work with Performance Max?

Yes — feed segmentation helps prioritisation.

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