B2B Lead Generation: +83% Sales in Health & Wellness
In B2B health and wellness, selling to stores and chains needs a tracked path from interest to registration to order.
The challenge
Early campaigns optimised almost only for online orders. Smart Bidding lacked intermediate signals of a longer sales cycle.
The intervention
We promoted portal registrations as primary conversions while keeping purchases as value signals.
Results
- Sales about +83%
- Average CPC about −40%
- More stable Smart Bidding learning
FAQ
Should B2B accounts optimise for purchases only?
Often no. Registrations and qualified forms can be better primary signals.
How long before results show?
With correct tracking, meaningful gains often appear within 3–5 months.
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