From Soft Downloads to Hard B2B Contacts
In ESG-oriented markets, certification and funding offers need high-intent leads — not vanity PDF downloads.
A controlled restart
- Site migration — UX, SEO, Core Web Vitals
- Google Ads restructure — high-intent B2B
- Consent Mode and tracking — stricter measurement
Hard conversions
- Completed contact forms
- Tracked phone calls
- Chat with consultants
FAQ
Are PDF downloads good primary conversions?
Rarely for B2B consulting. Prefer forms, calls and chats.
Why pause campaigns during a migration?
To avoid feeding Smart Bidding broken URLs and mixed signals.
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